Brian Badcock Gallery

Description

Brian Badcock Gallery is a talented New Zealand artist based in Blenheim, known for his captivating and expressive artworks that capture the beauty of everyday life and nature. Looking to expand his reach and bring his artwork to a wider audience, Brian approached iClick to create an online platform where his art could be showcased and sold directly to collectors and admirers.

We designed and developed a custom eCommerce website that beautifully reflects Brian’s artistic identity while making it simple for customers to browse and purchase his work online. The site’s clean, gallery-style layout puts the artwork front and centre, allowing each piece to shine while maintaining an easy and intuitive shopping experience.

As part of the project, we also helped digitise Brian’s artwork, ensuring each piece was captured in high quality and presented authentically on the website. The platform includes a full content management system, giving Brian the freedom to upload new works, manage stock, and handle sales independently.

Through this project, iClick helped Brian Badcock take his art business digital, transforming his portfolio into a professional online gallery and enabling art lovers everywhere to connect with and purchase his creations.

To further enhance visibility, the website was optimised for search engines with a focus on art-related keywords, helping Brian reach both local and international audiences searching for original New Zealand art. Each product page was carefully structured to highlight the story behind the artwork, giving potential buyers a more personal and emotional connection to each piece.

We also implemented secure online payment options, ensuring a smooth and trustworthy checkout process for customers purchasing artwork directly from the site. The responsive design allows art enthusiasts to explore the gallery seamlessly on any device, desktop, tablet, or mobile, making the experience as immersive and enjoyable as visiting a physical exhibition.

In addition, we integrated social media sharing features to encourage engagement and help Brian grow his following across platforms like Instagram and Facebook, where visual storytelling plays a key role in connecting with audiences.

Post-launch, iClick continues to provide hosting, maintenance, and performance monitoring, ensuring the site remains fast, secure, and up to date. The collaboration not only elevated Brian’s digital presence but also opened new opportunities for online sales and global exposure.

This project is a perfect example of how thoughtful design and smart technology can empower artists to build thriving online businesses while sharing their creativity with the world.