Identimark is a pioneer and trusted provider of safety signage, labelling, and identification solutions, supporting the energy, utilities, and infrastructure sectors across Australia and New Zealand.

Known for its durable products that perform even in the harshest conditions, Identimark’s range spans signage and labels, cable management and protection, hardware, safety equipment, and more. These solutions ensure compliance, reliability, and operational safety for its clients.

Identimark has built a strong reputation for quality, service, and innovation.

The company partners with leading organisations across power, gas, renewables, and major infrastructure projects, helping them operate safely, efficiently, and with confidence.

• Isolated systems: Before JAX, Identimark had no centralised system or unified process flow. Each department worked in isolation, making it difficult to track materials end-to-end and providing very limited real-time visibility into production. This lack of insight caused frequent delays, wasted resources, and increased compliance risks due to gaps in traceability.
• Data silos and manual work: The use of separate tools for CRM, sales, and finance resulted in disconnected data silos. Teams had to rely on time-consuming manual work to consolidate information, which slowed down decision-making and introduced errors.
• Poor internal communication: There was limited integration and communication between the engineering, production, and procurement teams. This siloed approach reduced overall efficiency and made it harder for the business to respond quickly to issues or changing demands.

To address these challenges, iClick designed and built JAX, a fully customised enterprise resource planning (ERP) platform tailored to Identimark’s operations.

Over the past five years, our team has worked closely with Identimark from initial concept and architecture through to development, implementation, and ongoing support.

The result is a personalised system with a user-friendly interface built around Identimark’s specific workflows, ensuring end-to-end transparency and real-time data capture across all processes.

JAX unifies Identimark’s core business functions – including production, inventory, sales, artwork, and asset management – into a single source of truth.

It connects internal departments via dedicated modules and even extends to external stakeholders through client and supplier portals. By eliminating data silos and automating key workflows, the platform has improved traceability and cross-team collaboration.

• Admin Module: A central hub for management to oversee everything from products and pricing to sales, clients, users, and inventory.
• Sales Module: Streamlines orders, quotes, client accounts, and product management to simplify the sales cycle and improve customer service.
• Artwork Module: Keeps design and creative tasks organised and ensures artwork is tracked and delivered on time.
• Operations Module: Manages day-to-day business activities with practical tools to keep workflows running smoothly.
• Client Portal: Allows clients to place orders, track progress, and access key information at their convenience.
• Supplier Portal: Enables suppliers to follow their jobs, monitor progress, and stay connected throughout the process.

By combining robust functionality with a user-friendly design, JAX has empowered Identimark to reduce manual processes, improve decision-making, and deliver greater value to customers across Australia and New Zealand. The system is also hosted on a secure AWS cloud infrastructure managed by iClick, ensuring reliability, security, and scalability for the future.

JAX is integrated with key third-party platforms to maximise efficiency and ensure smooth information flow between departments:

• HubSpot: Provides a direct link between sales and marketing, syncing customer data, quotes, and communications with the ERP workflows.
• Pipedrive Integrates sales pipeline management, allowing leads and opportunities to flow directly into the ERP, providing full visibility from initial contact to order fulfilment.
• Xero: Enables real-time financial integration for invoicing, payments, and accounting, reducing duplicate data entry and ensuring accurate financial management.

These integrations enable Identimark to run its entire business from a single, central platform, bridging the gaps between operations, sales, marketing, and finance.

Since adopting JAX, Identimark has achieved significant improvements across its operations:

• Streamlined production: Production hold-ups have been significantly reduced, resulting in more reliable and timely deliveries to customers.
• Optimised inventory: Inventory management is far more efficient, cutting down excess stock and lowering storage costs.
• Enhanced compliance: Real-time tracking and end-to-end traceability have greatly reduced compliance issues and strengthened regulatory adherence.
• Faster, data-driven decisions: Automated data consolidation and real-time reporting provide management with clear visibility, eliminating the need for manual reconciliations and enabling faster, smarter decision-making.
• Stronger collaboration: With all teams using a single platform, communication between engineering, production, and procurement is seamless, enabling a more agile response to business needs.
• Scalable growth: JAX provides a future-ready digital foundation that can scale with new technology or additional functionality as the business grows.

Overall, iClick’s custom ERP solution has made a powerful impact on Identimark’s efficiency and risk management, positioning the company for continued success.

• What makes the Identimark ERP system unique compared to other solutions?
  The Identimark ERP (JAX) is custom-built for the company’s specific workflows, integrating production, inventory, quality control, and asset management with real-time data.It also offers seamless connections to CRM and accounting tools. Its personalised UI and scalability truly set it apart from off-the-shelf systems.
• How did iClick understand Identimark’s needs before developing the system?
  We conducted thorough consultations and a detailed analysis of Identimark’s existing processes, challenges, and goals.This discovery phase ensured the platform aligned with all operational and compliance requirements. iClick prides itself on being able to assess any business’s needs and deliver the optimal automated solution.
• What technologies and hosting infrastructure support the Identimark ERP?
  The ERP is built on proven, industry-standard open-source technologies and a reliable SQL database, providing a secure, scalable, and future-ready foundation.This approach ensures flexibility, high performance, and long-term sustainability, without the restrictions of rigid, off-the-shelf systems.|iClick manages the entire platform end-to-end—covering hosting, monitoring, support, and updates—so Identimark benefits from a system that is both robust and continually evolving with its business needs.
• How does iClick ensure the ERP stays up to date with Identimark’s evolving needs?
  iClick provides ongoing maintenance, support, and regular updates to the platform.The system is designed with the flexibility to add new features or integrate new technologies as Identimark grows and its needs evolve.At iClick, we don’t just build software—we empower businesses to transform. Identimark’s journey demonstrates how a well-established digital foundation can deliver efficiency, compliance, and scalability in even the most demanding industries.